A fluid and fun site design that ensures conversion, emphasis on featured features, user retention and reputation. My client requested me to revise the existing site and create a flow with higher conversion rates. At the first stage, I met with the sales team to identify the recurring problems/questions that customers had difficulty with. Then I pondered over GA data, heatmap-session records. I started the design process by analyzing competitors and learning the differentiating features of the product.
My experience was that for relatively new initiatives and Saas, the need for trust must first be addressed in order to convince the customer to buy.
While I could have done it in different ways, I chose to do this by using real images of teachers, mobile app icons, prominent features and warm colors in the interface.
At the point of conversion, I targeted components that would allow for warm communication in line with analytics data and decided on the form, and I wanted to contribute to conversion with different content by classifying users.
Why?
In line with the wishes of my customer, I designed a component to show the points where they differ from competitors in a memorable, striking and at the same time entertaining way. Another demand was a compact section that could satisfy customers of all levels and needs who visited the site, which I tried to meet these needs with the above sections. I tried to ensure continuity with repetitions, reminders and directions that could contribute to the return. * By not displaying the pricing page on the navbar, we aimed to get communication channels, at least in the first stage, to try to make a decision based on the data. * I also applied the needs classification on the pricing page. * I showed the most frequently asked questions on the navbar in a first-hand accessible way. * I took a different approach and tried to emphasize the sample lessons, user comment videos and youtube content in the background with the heart icon.
Summary
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